1. Membership is free.

2. You can purchase fabulous secret Napa Valley wines and Sonoma County wines, frequently at a discount.

3. We only feature wines that are considered excellent to exceptional (90 points rating and higher).

4. We only mention Napa Valley wines and Sonoma County wines that are reasonably priced and represent great value.

5. Many of the wines we feature are available for our California wine club members to purchase at a discount direct from the winery.

6. We are passionate about wine. We only discuss wines that we buy at retail and drink ourselves.

7. The discounts offered our members are frequently the only discounts or the best discounts of the wine offered by the winery. Many of the wines we feature are not discounted anywhere else.

8. We provide articles, newsletters and features discussing various aspects of wine, including drinking, collecting, wineries, winery owners, winemakers and vineyard managers.

9. We make it easy for you to purchase quality wine; we've done all the homework for you.

10. You will love the Napa Valley wines and Sonoma County wines we feature.

Why you need to register

By registering, you'll provide us your email address so we can include you on our mailing list. Whenever we have new Napa wines to feature, we will advise members by email, giving you an immediate opportunity, frequently before anyone else, to purchase the wine.

KELLY MARTIN Kelly Martin Vineyards only released two vintages, 2002 and 2003. The owners, Kelly and Sharon Herrell, bought a vacation home in Napa, in the Stags Leap area. Like many Napa properties...

VIADER WINERY Delia Viader is the multi-faceted and multi-talented vintner who has made Viader Vineyards one of the more heralded wineries in the Napa Valley...

PARRY CELLARS
In 1997, while living in Massachusetts, Stephen and Sue Parry purchased a home on the Silverado Trail on the northern end of St. Helena, thinking they would have a quiet and peaceful retirement in the Napa Valley...
WHITEHALL LANE
WINERY
Extraordinary! That is the only way to describe the success of the Leonardini family who, in recent years, placed three of their wines in the top five of The Wine Spectator’s Top 100 wines...
SECRET NAPA WINES INTERVIEW Listen to Radio of Miles talking about wine.

Secret Napa Wines
A Distinctively Different California Wine Club


MISSION STATEMENT

Secret Napa Wines will feature only Secret, unknown or not well known, Napa and Sonoma wines, that are excellent to exceptional (rated 90 points or higher), sold at reasonable prices and are available for our members to purchase direct from the Napa Valley and Sonoma County wineries, frequently at a discount.

Unknown Wines Discovered

The first word you need to know is: free.

Secret Napa Wines is a membership California wine club that costs you nothing. Merely by signing up, you will be regularly notified of secret, unknown or little-known Napa Valley wines or Sonoma County wines that meet our strict criteria. We only recommend Napa Valley wines or Sonoma County wines that are:

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  • Rated excellent to exceptional (rated 90 points or higher)
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  • Priced low enough to make them a great value
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  • Not known to the general public
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  • Available to members directly from the wineries

    Members of our California wine club frequently are offered special discounts on our recommended wines because winemakers know a nod of approval from Secret Napa Wines could represent a breakthrough for their unknown wines.

    Our California wine club offers you something for nothing? What’s in it for us? Secret Napa Wines gets a small commission on every bottle of wine sold to its members, AND it’s the same no matter which Napa Valley wines or Sonoma County wines we recommend from any of the hundreds and hundreds of wineries here.

    Impartial and Fiercely Independent
    Nobody can buy recommendations from us. We’re frequently offered Napa Valley wines or Sonoma County wines for recommendation, but we turn down every offer and only recommend wines that we buy ourselves. Our impartiality is what makes us the premier California wine club.

    We’re the only California Valley wine club that specializes in hard-to-find, high-quality wines. We love wine, and we troll all the wineries, especially the smaller ones, looking for hidden gems. We spend most of our waking hours talking about, thinking about, buying and tasting wine. We can’t get enough, and this madness has been going on for 20 years.

    Our Price Quality Formula
    We find that we can purchase many Napa and Sonoma red wines at retail within the following quality and price range:

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  • 90-point wine from $15 to $25
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  • 91-point wine from $20 to $35
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  • 92-point wine from $30 to $45
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  • 93-point wine from $35 to $50
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  • 94-point wine from $45 to $60
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  • 95-point wine from $60 to $90
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  • 96-point wine from $75 to $100

    While it’s easy to pay more, the red Napa Valley or Sonoma County wines we feature will only fall within this range for quality and price; the white wines we feature will generally be less expensive than reds, using this quality-to-price formula, but will never be more expensive.

    WHY WE ARE DOING THIS? We love wine! To say we are passionate about Napa Valley wine is an understatement. We spend most of our waking hours, even while at work, talking about, thinking about, buying and tasting wine. We can’t get enough, and this madness has been going on for 20 years. Over the years, all of our friends, those close to us and those casual, those who love and collect wine and those who know only that wine comes in three colors, red, white and that funny colored stuff in between, have come to us for secret Napa Valley wine recommendations. Whether desiring to buy an exceptionally good Napa Valley wine or Sonoma County wine as a present, or to spend no more than $10 for a bottle ...
    RATINGS AND THE ALMIGHTY DOLLAR First and foremost, we are absolutely passionate about wine. We love to drink quality wine. We have been buying wine for over 20 years, predominately Napa Valley Reds and Sonoma County reds. While we are collectors, we buy wine to drink and share with our friends and California wine club members. We do not buy Napa wines or Sonoma wines as an investment. We’re on virtually every mailing list for cult and impossible-to-get wines. These Napa and Sonoma County wines cost about as much as a small country, and we constantly question our sanity about purchasing them—while we’re drinking them...
    WHY WE LOVE PINOT NOIR If you love red wine but always lament that it is so hard to match the right red with many foods (say any white fish, most salads, anything spicy), then you need to be drinking Pinot Noir. For years, when dining I would generally open two bottles of wine, a white and red, drink the white with the first course and the red with the entree. While this certainly works, truth be told, much of the time, I'd rather drink only ...
    IN SEARCH OF THE PERFECT WINE Searching for the perfect Napa wine always reminds me of The Perfect Storm: despite all the trial and error, planning and preparation, you still never know what’s going to happen. Recently, I was dining in San Diego with my friends Dan and Maria from Texas. Dan is a serious Bordeaux collector and doesn’t like to drink young wine. He can drink great wine at its prime because he’s been collecting long enough to have a cellar full of first and second growths, dating back to ...
     
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